Follow this story…
You’re a photographer using the Photocrati WordPress theme, right?
A prospective bride and groom found your website at Best Of Wedding Photography and visit your website. The decide to hire you based on your portfolio, conversation and reviews from previous customers.
The couple is then doing research at The Knot and other wedding websites, looking for the easiest and best way to create a wedding website.
They use the tool that The Knot supplies because it is easy. Wonderful…but you, as the photographer, could made an up-sell and created a wedding website using WordPress.
So the story ends and now you lost out on a big opportunity.
Now, selling a wedding website does take more time and resources on top of your photography work. But, because setting up a WordPress website is fairly simple and straight forward, and many web hosting companies (like BlueHost) will do the setup for you, there is no reason to let the up-sell go to The Knot or any other competitor.
So you might be asking where to get a WordPress theme for weddings.
Fortunately, Nathan at WPMods wrote a fantastic article showcasing some of the best WordPress themes for weddings and WPLift published 30 Beautiful WordPress Wedding and Event Themes 2012. You might also consider setting up a site using Photocrati.
Think about it this way.
If you can up-sell a fun website to the couple for $500, when it costs around $40 for the theme, $10 for the domain name and use the same host as your own website, then you just made a good amount of profit.
So what is in it for the client compared to a free The Knot style website? Extreme personalization. Using a free wedding website from those competitors doesn’t give your customer much customization like you can do with a WordPress website. You can also incorporate the NextGEN Gallery for wedding and engagement photos or Facebook for family interaction.
Now, I want you think about it. Can you make that happen? Do you have the ability to make this kind of up-sell?
If so, what is holding you back?
Thanks for reading,