Once narratives move beyond images on a screen. By joining photos with text, audio, video, and infographics, Once offers readers a new and interactive type of story.
Stories are curated by editors, not algorithms, with topics ranging from aligator hunting in Louisiana bayous to water scarity issues in Bangladesh. Each issue is anchored by some of the best photographs being made today.
Once tells stories with a global voice tailor-made for a personal experience on the iPad.
THE STORY OF ONCE:
It started with the simple realization that photographs look better than ever on the iPad. Resistance to Twitter-sized attentions, and an overdose of single, not-so-great images steeled the idea that some new publication might be able to take hold in this fly-by-night era of publishing. (Life Magazine had a circulation of 8.5 million in the seventies.) With this in mind, Once Magazine imagines that the evolution of visual storytelling—with the introduction of a tactile reading and interactive infographics—could be headed in a truly new direction.
The product of the San Francisco-based team is a new magazine for the iPad that shares subscription revenue 50/50 with each issue’s contributors. Editors work closely with photographers, researchers, and writers to create compelling visual narratives not possible in print. The stories are not centered on a specific theme or location, but are chosen for their narrative appeal, journalistic insight, and photographic quality.
You can download a copy of the pilot issue here.